The first Calx Project (TCP) was launched in Rome, Italy from September 15 - 27, 2004 at the Alberto Sordi Gallery, located in the heart of Rome. True to the project's goal, music and technology were used to raise awareness on difficulties children are facing and encourage all to help in any way possible.
Specifically, attention was drawn to the efforts of Plan International/Netherlands Division in supporting the 'Escuela Nueva' school feeding programme in South America.
At this event, Christian improvised at the piano according to his style (contemporary classical, soundtrack, new age) for 60 hours and one minute while Zillion Productions sent the whole event live on web, culminating with a historical Guinness World Records (TM) recognition as the world's 'longest solo music internet broadcast'.
The Calx Project team, made up of tireless volunteers, distributed thousands of informative fliers and took the time to inform people of the Project's goal and important message. Many in the audience were touched by this information and were moved to contribute towards PLAN's programs - not only thru monetary donations but also by giving of their free time to help by joining the organization's ranks as volunteers.
The positive effect of TCP was also felt months away after the end of the project as people donated generous sums of money to Plan International, citing TCP as their reason to want to give!
During the 3 days it was on, TCP 2004 received extensive media coverage on the web, national radio and from mainstream press, even making the first page. All of the newspaper articles focused on the intent to raise funds for PLAN, creating a great wave of exposure for this humanitarian organization.
For more details, please check the related links on the left!
Specifically, attention was drawn to the efforts of Plan International/Netherlands Division in supporting the 'Escuela Nueva' school feeding programme in South America.
At this event, Christian improvised at the piano according to his style (contemporary classical, soundtrack, new age) for 60 hours and one minute while Zillion Productions sent the whole event live on web, culminating with a historical Guinness World Records (TM) recognition as the world's 'longest solo music internet broadcast'.
The Calx Project team, made up of tireless volunteers, distributed thousands of informative fliers and took the time to inform people of the Project's goal and important message. Many in the audience were touched by this information and were moved to contribute towards PLAN's programs - not only thru monetary donations but also by giving of their free time to help by joining the organization's ranks as volunteers.
The positive effect of TCP was also felt months away after the end of the project as people donated generous sums of money to Plan International, citing TCP as their reason to want to give!
During the 3 days it was on, TCP 2004 received extensive media coverage on the web, national radio and from mainstream press, even making the first page. All of the newspaper articles focused on the intent to raise funds for PLAN, creating a great wave of exposure for this humanitarian organization.
For more details, please check the related links on the left!
